Amnesty International

Amnesty International
Client Amnesty International
Agency Nadds Publicidad
Year 2006

Purple was the first color he knew. Help us to stop child abuse.

Hundreds of children are subjected to physical abuse worldwide and Amnesty International works to inform the public about this harsh reality.

The advertising agency “Nadds Publicidad” donated a magazine advertisement to Amnesty International in order to make the Venezuelan public aware of this important issue.

The concept of the advertisement was that as purple is the color of bruises, for children who are victims of physical abuse, purple is the first color they recognize and learn about.

Art direction in the Photo Shoot by C. Pinilla.