The Lord of the Rings

The Lord of the Rings
Client Cinex
Agency Nadds Publicidad
Year 2006

If you think that The Lord of the Rings is a jeweler, you ought to come to Cinex.

Concept and graphic created to encourage people to go to the cinemas of Cinex.

Based on the insight that “When I have not seen a movie, I can imagine whatever,” knowing no more than the common meaning of words and names that are associated even with the most famous characters, came the concept of linking the title of a well-known movie film to what it might mean to one who has never seen the movie.