See it or walk on it?

See it or walk on it?
Client Johnnie Walker
Agency Leo Burnett
Year 2004

Who would not want to walk on it?

Invitation card based on Johnnie Walker/Black Label’s advertising campaign: “See it or walk on it?”

With the title “Who would not want to walk on it?” the invitation card for the Keep Walking Club VIP Party was designed with unconventional materials and die cutting.

The card was short list (top 5) for the “46th Advertising Festival of ANDA.” (National Association of Advertisers – Venezuela)