I didn’t expect less from him

I didn’t expect less from him
Client Nutritec
Agency Nadds Publicidad
Year 2005

I didn’t expect less from him. And he didn’t expect less from me.

Concept creation and graphic for Nutritec dog food.

Based on the insight “My dog is the most loyal pet, who accompany me, is always helpful, and depend on my care.” The idea of reciprocity is expressed in the graphic, where they give us their attention and we seek to give them the best; in this case we give them the best nutrition.