Client Amnesty International
Agency Nadds Publicidad
Hundreds of children are subjected to physical abuse worldwide and Amnesty International works to inform the public about this harsh reality.
The advertising agency “Nadds Publicidad” donated a magazine advertisement to Amnesty International in order to make the Venezuelan public aware of this important issue.
The concept of the advertisement was that as purple is the color of bruises, for children who are victims of physical abuse, purple is the first color they recognize and learn about.
Art direction in the Photo Shoot by C. Pinilla.
January 29, 2019